john wiley Wedding Cake Art and Design: A Professional Approach, by Toba Garrett. 280 Pages, Hardcover - 575274337 by john wiley

Item description: This john wiley product is by john wiley - A comprehensive, inspiring guide to the art, craft, and business of wedding cake design Combining inspirational cake designs, step-by-step decorating instruction, and advice on the fundamentals of running a successful cake business in a competitive market, Wedding Cake Art and Design is an invaluable guide for industry professionals and students. Master cake decorator Toba Garrett includes stunning designs for cakes inspired by textiles, seasons, fashion colors, flowers, and much more, and gives decorators the tools to translate their own clients' ideas into creative new designs. • Decorating techniques ranging from simple to advanced are explained in a clear, fully illustrated, step-by-step format • Sample scenarios included throughout the book show readers how to handle a client consultation and how to create appropriate cakes for every client's budget, theme, and creative needs • Nearly 200 beautiful full-color photographs showcase finished cakes and illustrate key decorating techniques, while full-color illustrations provide insight into the professional decorator's creative process A must-have for professional cake decorators, baking and pastry students, and even advanced cake decorating hobbyists, Wedding Cake Art and Design is the only resource a decorator needs to design, plan, and execute picture-perfect wedding cakes for every client, every time. Toba Garrett is one of the country's foremost artists in the field of cake decorating and the founder and head of the Institute for Culinary Education’s Department of Cake Decorating and Design, where she now serves as master chef-instructor and where she has trained some of the top cake artists in the world. She is a member of the International Cake Exploration Societé and former president of the Confectionary Arts Guild of New Jersey. She is also the author of Professional Cake Decorating, The Well-Decorated Cake, and Creative Cookies: Delicious Decorating for Any Occasion. No returns on books.
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