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Metro 1WS18C Super Erecta Chrome Shelf Support For 18-in Shelf
$16.94


Metro C515-CFC-L C5 1/2-Height Heated Proof & Hold Cabinet, Clear Door, Lip Load Slides
$1,488.78


Rubbermaid FG105900 BLA Self-Dumping Hopper, 1 cu yd Capacity (1000 lbs), Tilts, Forklift Capable, Black
$1,247.25


Metro C515-PFC-L C5 1/2-Height Heated Proofing Cabinet, Clear Door, Lip Load Slides
$1,413.98


Metro 9990P4 Super Erecta Label Holder, 43 in x 1-1/4 in, Gray, Snap-On, No Labels
$5.95


Metro BC162724BK BC Series Utility Cart, 2-Shelves 18 in x 28 in, Swivel Casters, Black
$105.36


Metro AW33C Super Erecta Wall Mounts, 18 in Shelf Width
$74.80


Metro C515-CFC-U C5 1/2-Height Heated Proof & Hold Cabinet, Clear Door, Universal Slides
$1,445.00


Rubbermaid FGFGL1824GSULGR Galleria Sand Top Urn, 18 in Diameter x 24 in H, Fiberglass, Light Gray
$378.15


Doyon LSA620 Bench Model Reversible Dough Sheeter w/ 22-lb Dough Capacity
$8,000.00



Launch of the TurboChef Residential Oven

Is there a better way to launch a new piece of kitchen equipment than throwing a lavish party at Guastavino’s in Manhattan? The people at Turbochef don’t think so, and judging from the hip and enthusiastic crowd that turned out on April 11, they’re probably right. But the marketing dilemma seemed to be this: at the launch of the new Turbochef residential oven, how can they make an oven seem sexy and cool, yet still show it producing food of the highest quality? The answer was to create a three-oven sound stage and bring in internationally renowned Chicago chef Charlie Trotter, who gave the event an instant element of foodie credibility. To add a touch of cool, they brought in Ted Allen, who in addition to being a hip dude is also quite funny on stage. But what about the sexy part - can an oven be sexy? Well, yes, it can be when Kim Cattrall, the still-sexy 50 year-old actress from Sex and the City fame, is in front of it. Cattrall appeared behind the long chef’s table with her boyfriend Alan Wyse, a 29 year old Toronto chef who has single-handedly given hope to today’s young chefs, proving that while you may not find stardom on the Food Network, you can still woo a star actress and get paid to bake lamb and broccoli on a fancy stage in New York.

While guests snacked on delicious appetizers made with some back-room Turbochefs, chef Trotter got busy showing how quickly and perfectly a rack of lamb can be prepared. While it was ironic that most people in the audience were either in the business of getting people to eat out, or most likely preferred to eat in fancy restaurants, Turbochef made a pretty good case for staying home and cooking on their $7800 oven, even if you only have, say, 10 minutes to spare.

While the technology is impressive (its Airspeed technology cooked the rack of lamb in 5 minutes, and will cook a 12-pound turkey in about 40), the real challenge will be entering a very high end market when the technology has been seen in places like Subway, and convincing people to spend eight grand. The look of the oven is certainly a plus – they come in a variety of bright reds and oranges among others.
During the exhibition, Ms. Cattrall got a laugh from the audience when she divulged that she and Wyse sometimes cook in the buff. I didn’t ask a Turbochef representative, but I’m pretty sure they would recommend wearing at least an apron while operating their equipment.





           

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